Terminator Dark Fate Paramount and Skydanceħ. We ’ve seen this many times, with Addams Family Values, Teenage Mutant Ninja Turtles: Out of the Shadows, The Angry Birds Movie 2 and, of course, Tomb Raider: Cradle of Life. Step five: You earn better reviews but still open with a far lower-than-hoped opening weekend, because audiences were either only curious the first time or outright disliked the first film and are once bitten, twice shy. Step four: You acknowledge that mistakes were made and craft a superior picture. Step three: Since that first film made money ($325 million domestic and $745 million worldwide), you assume that a new franchise is born and make another one. Step two: The movie gets miserable reviews and indifferent audience reaction, but it opens so high and legs out just enough that it’s a huge hit anyway. Yep, it’s the good old “Tomb Raider Trap.” Step one: You make a movie that everyone wants to see and craft a marketing campaign that creates pre-release interest. Audiences didn’t like or didn’t care about Suicide Squad. The Suicide Squad stings because A) it had rave reviews and B) a lot of folks thought it would repeat what happened in 2016, when Suicide Squad crushed it on this very weekend ($133 million domestic) in 2016 snapping the summer season out of a June/July slump. Frankly, most of the “big” films this summer ( Jungle Cruise, Space Jam 2, Snake Eyes, Free Guy, etc.) were at-best commercial question marks. But as regular readers know, I never considered The Suicide Squad a remotely safe bet even well before Covid changed the equation. Yes, we’re still in a pandemic, with infection rates rising among (mostly) the unvaccinated and the film is concurrently available on HBO Max. That’s below even the “fingers-crossed” $30 million benchmark, and below both Space Jam: A New Legacy ($31 million) and Jungle Cruise ($35 million). (L-r) JOEL KINNAMAN as Rick Flag, JOHN CENA as Peacemaker, MARGOT ROBBIE as Harley Quinn, PETER CAPALDI as The Thinker and IDRIS ELBA as Bloodsport in 'THE SUICIDE SQUAD' Jessica Miglio, courtesy of Warner Bros.Īs feared, James Gunn’s critically-acclaimed The Suicide Squad opened this weekend with a $26.5 million domestic and $72.2 million worldwide debut.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |